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Exploring the Impact of Firmographics on Deal Origination Success

business segmentation

Understanding Firmographics



Firmographics are essentially the demographic details of corporations. Similar to how demographics serve individuals, firmographics delve into the characteristics of organizations. A principal aspect of firmographic information is the sector in which a business operates. At USP Data, we offer over 1000 researched report listings, in addition to the Standard Industrial Classification (SIC) sector categorizations. This enhancement is so pivotal to firmographic analysis that our company’s name, Unique Sector Performance Data Limited, is derived from it. The USP Data application encompasses:

  1. Over 1000 Researched Sectors
  2. 730 SIC Code Titles
  3. 42 Financial Selectors including Profit & Loss, Balance Sheet items, and Key Performance Indicators Ratios
  4. Geographic Selectors such as Region, Distance from a Postcode, County
  5. Shareholder Profiles detailing Age, Ownership Percentage, Number of Shareholders, and Number of Group Companies
  6. Keywords sourced from business descriptions and company websites.

USP Data is structured to support the creation of unique combinations of these selectors, aiding in quickly pinpointing a targeted list of relevant firms.

Firmographics’ Impact on Deal Origination



The comprehensive firmographic selections available in the USP Data app facilitate the customization and saving of selection criteria. This enables you to swiftly focus on pertinent companies. With access to current data on all 5.3 million active UK companies in USP Data, having efficient firmographic tools is essential to quickly access data on prospective firms that meet your criteria. Utilizing your selections and saving these niche listings in the integrated CRM allows for managing multiple projects simultaneously and sharing outcomes with colleagues. Segmentation in business has never been more straightforward.

Utilizing Firmographic Insights


Firmographic data is a crucial tool for informed decision-making and effortless business segmentation. By devising appropriate search criteria and applying them to the most recent data, you can rapidly generate shortlists covering relevant niches using USP Data. Once potential firms are identified, you can swiftly create comparative analysis reports or export data to a spreadsheet. The average and rankings in these niche searches will mirror the financial performance of your selected group, making it easy to compare trends and potential against the broader sector, either through researched sector reports or SIC-based reports. Additionally, these niche report listings are valuable as a starting point for a buy-and-build strategy in a sector, as they facilitate the counting of additional firms in a sector akin to your initial targets.

Exploring Opportunities with USP Data


With USP Data, you have unrestricted access to the necessary data. For any group of interest, you can export contact details of main shareholders or directors from the USP Data app, allowing for personalized salutations. Many have found the main shareholder home address listing a particularly effective contact point to initiate conversations about succession plans.